Back in the day—and this was long, long ago, say two or
three years—I could plan my trip to the movie theater in 30 seconds or
less. I simply opened to the “movie
listings” page in the relevant section of my newspaper, scanned the listings
from all the theaters, checked the times and decided if I did or did not want
to see a movie at that time. I did this
regularly, from 1989—the time I began attending movies without my parents—until
the end of the first decade of our new century.
At that point, Regal Cinemas, the main provider of first-run movies in
Portland, Oregon, pulled its daily listings from the newspaper.
I understood why.
Regal has a full, robust (and also rather difficult-to-navigate)
website. The number of subscribers to
the newspaper has been declining for years.
Smartphones had begun to appear and it was easier for consumers to be able to access movie
information through a phone. I also
thought at the time that Regal was a good five to ten years ahead of
themselves. There are still a lot of
people who are not interested in navigating the internet to find their movie
selections. Why cut out a potential segment
of the movie-going public?
I don’t particularly like Regal as a company, and work hard
to avoid seeing movies at their theaters, so I only missed the presence of
their movie listings now and again. But
that was the tipping point. From that
point on, my checking of movie listings would straddle two formats: the
newspaper, for a quick easy look, and then, if necessary, a follow up on the
theater website. One website became multiple
websites as more and more theaters stopped using the newspaper to advertise
their flicks.
Now, instead of spending 30 seconds scanning the listings, I
click on seven different movie theater websites. Within some of those websites, I also have to
click on multiple pages as some web designer has deemed it important that each
theater take up its own page, or that every movie in the theater system—even
ones in other cities—is listed in a long list.
Regal’s website is particularly bad. Instead of giving me a grid of all the Portland
movies which was what I had in the paper, I get to scroll through each
theater. This sounds easy enough, but
because Regal specializes in the multiplex, all the movies at a particular
theater don’t fit on one web screen and regular scrolling jumps from theater to
theater. I must then employ a
combination technique of pulling the screen back and forth with the mouse to
read each movie listed in the theater and then scrolling to the next one. It’s actually an improvement from earlier in
the year, when it was difficult to navigate to the individual movie theater
listings. But it’s still miles away from
having all the information on one page.
The thing about all this is not that it is a massive pain
that frustrates me and keeps people away from the movies. That’s annoying, for sure. And really, the amount of “trouble” it causes
me is minimal and falls squarely into the “first world problem” category. What I feel each Friday, as I take five to
ten minutes to do something that used to take 30 seconds, is a sense of
frustration and loss. Five years ago, I
had no idea that the movie listings would disappear from the newspaper. I didn’t know to appreciate the convenience
of that feature. To paraphrase
Cinderella, that metal band from the 80s, I didn’t know what I had until it was
gone. The movie listings went away
because technology improved in a way that made the movie theater owners abandon
something they had done for decades.
What other technological changes are in store for us in the coming
years? And will they all come in the
guise of making our lives “easier” while actually making things more difficult? I’m guessing the answer is yes.
Want to make it 30 seconds again? Try http://www.google.com/movies. It lists the movies individually or by theater (listing them based upon proximity to your zip code). We also use flixter and imdb. But the google movie finder is my favorite.
ReplyDeleteAnd yes, I know this essay is about more than movie listings. And yes, Google is a far greater monolith that is annoying both us us right now (come on Google - don't take iGoogle and Reader away - you stink). We are at the mercy of these things and it annoys me greatly. I know that, as you say, it will just get worse. I will fall in love with something techie (a lovely platform like iGoogle that allows me to see many applications at once) and then it will be yanked from me with reckless abandon and then I will have to spend time and angst finding a new replacement that may or may not be better than the original. Hear that Google? - I want to keep my iGoogle!
Interesting. I didn't know that the google movie thing existed. I've been wary of believing that the movie listings that pop up on google while I'm searching individual movies are correct, but this does give an overview somewhat like the newspaper used to do. I have two problems with it. Not all the movies are on one page--I got three pages of results to click through. And the results are in an odd order. One that I will now preserve for posterity.
ReplyDelete(first page)
Regal Pioneer Place 6
Living Room Theater
Regal Fox 10
Mission Theater & Pub
Fifth Ave. Cinemas
OMSI Omnimax Theater
Cinema 21
Regal Lloyd Mall 8
Regal Lloyd Cinemas 10
Cine Magic Theaters
(next page)
Laurelhurst Theatre
Clinton St. Theater
Avalon Theater
Baghdad Theater
Moreland Theater
Hollywood Theater
Kennedy School
Milwaukie Cinemas
Roseway Theater
Academy Theater
(next page)
St. John's Theater & Pub
Century Eastport 16
Valley Theater
Regal City Center 12
St John's Theater 1 & 2
Century Clackamas Town Center
Kiggins Theater
Regal Tigard 11
Joy Cinema & Pub
Century 16 Cedar Hills Crossing
I'm interested in how the order of the list is populated. For instance, the St. Johns Cinemas which is quite near me shows up on the third page. Is that because it gets fewer hits? Didn't buy enough ad space on Google? Why?
Strange. When I open my page the movies are in order by theater or listed by film...
ReplyDeleteOh! There's a link on the side where I can switch to sorted by movies. It gives me more pages, but that's okay.
ReplyDelete